Forget the buzzwords: mind your (IT consulting) Language

Among the many things that irk me about dealing with consultants, the one that tops the list would probably be their penchant for buzzwords. Every industry has its own collection of buzzwords. They are carefully inserted into research papers and proposals, if only to lengthen sentences that could have been understood in half the word count and quarter the time. They are skillfully included in conversation and are so overused or misused that eventually, a carefully constructed sentence makes no sense at all.

There are two functions of consulting buzzwords as far as I can tell

1. To create a distinction between those who know w hat the business is about and the
   outsiders.
   
2. To sometimes act as a cover for when people who are in the consulting business don’t really know what they’re talking about but conveniently pretend like they do (us commoners call this the Style over Substance fallacy ).

And point no 2 is precisely why you need to be careful about not being bowled over by fancy buzzwords. Now don’t get me wrong. There is nothing wrong with spouting some jargon every now and then, but you know when things are off if that’s all you’re hearing.

read more: https://memeburn.com/2015/06/forget-the-buzzwords-mind-your-it-consulting-language/